Keyword Density Analysis

Keyword density is the ratio of keywords or key phrases number to the total amount of words the page contains. The pages scoring high ranking on search engine lists are required to maintain optimum word depth and keyword density.

Keyword density is a critical aspect of search engine optimization. To rank high, your keyword density must not be too high or too low. A density of 1% to 7% is generally considered as good. If your keyword density is too low, your page will not be rated high enough from the point of view of its relevancy. If your keyword density is too high, then the search engine may penalize you for "keyword stuffing".

Keyword Density Analysis is designed to help determine the correct keyword density mix on the top scoring pages. This allows you to replicate that "correct" mix and design your web pages to compete with the top scoring pages on the search engines.

Why check your Keyword Density?

There has been widespread discussion on the ideal keyword density for the primary terms used on a single page. This ranges from 3% up to, and over 15%. However, it is agreed that keyword density is used by search engines in their ranking algorithms and does affect the a page's ranking.

Keyword Density Analysis is used for two primary SEO tasks:

• Checking the density counts of the keywords used on your pages.
• Identifying the keywords that your competitors are targeting.

Competitor Data Mining (Site Comparison)

A keyword density analysis makes it extremely easy to identify the search terms that your competitors are using on their pages, and more importantly the search terms they are targeting. With keyword density analysis, you can easily see exactly where each term is used on a page, the number of times the term is used, if the term appears in the meta tags or links, and if the term is used in heading tags. The analysis will let you closely monitor what keyword density mixes are currently scoring well. This enables you to design web pages which are specifically catered to the formula that a search engine is looking for.